- Many people that want your products
- Many buy on a regular basis which is good for cash flow.
- Can be very rewarding if you have a large market share.
- They can do some Marketing for you just from general conversation
- The opportunity for expansion is good.
Disadvantages
- Many buy in small amounts instead of large bulky orders from businesses
- Large competition from other businesses offering products to consumers.
- You have to employ lots of staff on some occasions
- Customer complaints
- People giving your business a bad word
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